Content for Mobile

Content Specifically for Mobile Consumption

The development of mobile applications has quickly catapulted the number of users accessing social media and the web via their mobile devices into the hundreds of millions. In fact, smartphone purchases made up more than half of all new phone sales in the United States last year alone. Whereas content developers previously focused on creating great information that was easily accessible by the average user on their home computer, today's marketing professionals are gearing content towards mobile users viewing it from their smartphones and tablet devices.

How Mobile Content is Different

Mobile presents several opportunities for creating new content and boosting user engagement.

• Content should be optimized for mobile devices. This generally means shorter snippets and blurbs that can be viewed easily on smaller screens.
• Content should be concise and to the point. Mobile users need to be able to consume the main points of information quickly vs. clicking and navigating deep page hierarchies.
• Since mobiles are carried around, content should take on a local flavor; specifically targeting content to a city or municipality can increase usage and uptake of the mobile version of your site.
• Mobiles represent immediacy for many users, so content should be created on a regular basis and pushed out in near real-time to give users a fresh, up-to-date perspective on your niche.

We Can Help

While creating content for the mobile marketplace can be a challenge, MediaPiston has a large and growing community of expert freelance writers who can easily craft content matching your specific mobile needs. Rather than attempting to port existing content into mobile form, why not utilize the services of professionals who know what techniques work best in creating content for mobile users? The possibility to orchestrate large content projects through our easy system is another great bonus of letting our team develop your mobile content.